Link building is one of the most essential aspects of SEO, yet also one of the most misunderstood and difficult pieces of the search marketing equation. We all know that…
Author: Armen Baghdasaryan
Content marketing helps you get your message across and drive sales. It’s focused, compelling, not to mention clear-cut. While some choose to craft engaging content, others craft SEO-friendly content. People…
New technologies are radically changing the way businesses interact with customers. As a result, customer expectations are constantly changing. Businesses should innovate and evolve in order to meet those expectations…
A concept of ‘employer branding’ first came about as far back as 1996 by Simon Barrow, chairman of People in Business (PiB), and Tim Ambler, Senior Fellow of London Business School,…
Social media has taken over the marketing landscape as platforms like Facebook cross 1.71 billion monthly active users. While reaching people on social media isn’t easy, the best way to reach more…
Behold the vast wilderness that is the Internet. If you’ve spent some time in nature – say, scuba diving – you’d be familiar with the feeling of being overwhelmed: one…
Customer support is the backbone of every organization. It is the only functional area in the company that is in regular touch with customers, besides sales. While the salespeople aim…
If you are taking baby steps in the world of programming you may have already assessed that JavaScript is one of the most important languages to learn. In fact, none…